Why Our Matcha Tastes So Good

Julian in Kyoto

Here I am in Kyoto drinking matcha, eating matcha ice cream, and matcha tiramisu.

Last December, right after Alleyway closed and Japan finally welcomed tourists back, I got to taste some real matcha for the first time. It was a game-changer and that’s when I realized that Alleyway's matcha needed a serious upgrade. So, I went on a mission and found this amazing matcha straight from Kagoshima. Kagoshima is the best region for organic matcha thanks to the active Sakurajima volcano and nutrient packed volcanic soil. It’s very expensive, but perfect for our ice cream.

What I Learned About Matcha

Matcha’s history goes back at least 800 years with roots in Zen Buddhism. Initially introduced to Japan by Zen monks, the ceremonial preparation and consumption of matcha became an integral part of their meditation practice. The delicate process involves grinding shade-grown tea leaves into a fine powder, which is then whisked into a frothy drink using a bamboo whisk and hot water. This meditative ritual remains alive in traditional tea ceremonies, where every movement is deliberate and imbued with meaning.

Learn how Jintaro Yamamoto runs a 180-year-old tea farm and find out what makes ceremonial-grade matcha so exceptional.

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